In case you’re not paying close enough attention to the calendar, Valentine’s Day is just around the corner. I get it, the holidays and New Year’s seemed like they were just yesterday, but have you started thinking about what you’re going to do for that “special person” in your life? Don’t tell me that you’re going to wait until the last minute, and then throw together a last-second plan that looks like you took about 45 seconds to throw it all together.

Guys, remember what I’ve told you in the past: It’s not always about how much money you spend. Flowers, jewelry and romantic dinners at expensive restaurants are nice but don’t forget to add the personal touch. That’s what earns you the major bonus points and opens women’s emotional floodgates. I’ve said it before, women love gifts (as do we), but what they love even more is the thought, time, process, planning and execution of how you deliver those gifts. Every woman is different, and you know her better than I or anyone else does, so I encourage you to use your knowledge and brainpower to plan a special day. Cards, flowers, chocolate, necklaces, bracelets, and dinners will all work, but ask yourself this, “How can I make it even more personal?” Cards are written by professionals, but how about the note you include inside the card expressing your love and saying how much that person means to you? Or how about a self-made coupon inviting her to a romantic dinner at your “special restaurant?” If you decide to buy her something special, don’t just wrap it up and give it to her. Buy a spool of string and trail it around the house or bedroom (make her work a little for it), and when she gets to the end, she’ll find her present, along with some flowers. Roses are great but I’ve seen many a bouquet that looks and smells equally amazing but doesn’t carry the high price tag.

Are you looking for a bigger idea? How about this: Call her boss and arrange for her to have the day off from work, but don’t tell her. Then when she wakes up that morning, surprise her with the news and then give her an itinerary of what you’ve planned to do with her that day. I’m assuming you’ll hint at the possibility of seducing her and pampering her. The main point here is to relay the fact that Cupid is on his way, and you need to not only be ready, but you need to figure out how you’re going to add your personal touch to a very personal day.
Ladies, we all know that Valentine’s Day is traditionally more about you, but don’t be afraid to take the bull by the horns. Men, contrary to popular belief, enjoy knowing that they’re special and appreciated as well. As I’ve challenged the men to put their personal touch on “Cupid’s Day,” I want to express the same sentiment to you. Nobody knows your man like you do— what he likes, what he wants, and more importantly, what makes him feel special. So what can you do to ensure a successful day? Nothing beats “home cooking,” so how about preparing his favorite home cooked meal for just the two of you?

Or, if you happen to go out for a romantic dinner, continue the theme when you get home and offer him a “spa night” at home. Some inexpensive massage oil, along with some candles and soft music should do the trick. I can only assume that some sensual touching will lead to other things, and we all know what I’m talking about. If all else slips your mind, you can always default to simply seducing him. Dress up for dinner, go shopping for something new, or put something sexy on under what you’re wearing. Tease him at dinner by telling him what you’ve got on underneath your clothes or what you’re planning to put on once you get home. Build the passion and reward him for being the love of your life.

The most important thing is to have fun on Valentine’s Day and share in the celebration. The more planning and effort you both put into it, the more joy, happiness, and satisfaction you’ll get out of the day. No matter what you decide and what you plan to do, my hope and wish and that Valentine’s Day allows you to celebrate the love you share and to take time out and connect with the most important person in your life.

-Coach Todd